Born in the foothills of Alberta, where crystal-clear rivers carve through mountain valleys and endless lakes stretch across the prairies. A place where early mornings, tight lines, and the call of the wild shape every adventure.

Born from countless early mornings on the water, this brand began with a father and son chasing more than just fish they were chasing purpose. What started as a shared passion for fishing grew into a mission to build something deeper: a community that values connection, opportunity, and mental well-being. Every piece we create is a reflection of that bond a reminder that the best catches in life aren’t always on the line, but in the moments shared along the way.